Monday, August 9, 2010

Keith Steffen and the (Revised) OSF Mission Statement

A recent Journal Star article referred to OSF's new Milestone Project as "monolithic".

The article quoted OSF Keith Steffen extensively. Several of Keith's quotes made me laugh...this one in particular:

"I've never seen the sisters back away from risk, back away from being first or back away from this value proposition of market differentiation. We're different...."

If anyone understands where Saint Francis of Assisi factors in to the "value proposition of market differentiation", let me know.

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